The unlimited power of viral marketing

The most effective tool for creating word of mouth is viral marketing. Viral marketing is a promotional strategy that encourages users to forward your messages to others by clicking on a “Tell-a-Friend” or “Forward-to-a-Friend” link.

Rapid-fire list building depends on learning how to achieve the full potential of permission-based lead generation by harnessing the unlimited power of viral marketing.

A database that automatically captures each prospect’s contact information is the single most powerful marketing tool on the Worldwide Web today. Internet marketing is all about capturing e-mail addresses—the sleekest and most attractive web site in the world is useless if it isn’t building you a list.

A web  site is a waste of time and money if it isn’t capturing names and e-mail addresses of visitors. The only goal of a web site or sales page is to convert visitors into customers. Enticing visitors to give your their e-mail addresses—and permission to follow up from time to time—is the most crucial step in the online sales cycle.

Research shows that the majority of customers visit a site four or five times before they buy a product or service. Follow-up is a crucial step in the sales cycle. Getting a visitor to opt-in is what makes the difference between hooking a prospect and losing a lead forever.

How you follow up is what determines whether your leads turn into customers or not. When satisfied customers are so excited about your product or service that they want to tell the world about you, they put the power of viral marketing to work for you.