Just start with something simple. Be sure to choose an attention-grabbing title. And let people know you as a person. Let them see who you really are.
When you write your information product, be sure to remember the first rule of relationship
management: Customers don’t care how much you know until they know how much you care.
If you’re starting from scratch, here’s how to take advantage of the enormous opportunity that information products provide for generating leads and establishing yourself as an expert in your field:
- Offer readers an insight into how you dealt with a problem or crisis in your own work or
- personal life.
- Connect with readers by showing them how you solved a problem that they may be facing now. The fastest way to establish your credentials and build rapport is to connect with readers on the basis of your shared experiences.
- Give testimonials of your own experiences with products and services to engage the reader’s
- interest and build a bond of trust.
- Write about real solutions for real people.
Permission marketing starts by inviting customers to opt-in to a database in order to receive e- mail and special promotions. Permission marketing is a proven vehicle for building and maintaining customer relationships.
Here are some of the most popular formats for creating a great lead-generating information product:
- Write a short eBook to offer free tips.
- Write a short how-to eBook.
- Write an article that connects with one of your current business needs.
- Turn your free-tips or how-to book into an eCourse or Web seminar.
- Produce your own podcast or video cast.
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