How To Use Email Analytics To Increase Conversions

Your email campaign is one of the most important elements in your online marketing efforts. The newsletters that you send out to your subscribers allow you to create an on-going narrative displaying your continued success, as well as thanking your followers for their continued support.

On top of this, you will of course be trying to build a persuasive argument for those same followers to continue to purchase your goods or services, download further material, or subscribe to more information. But, how can you be sure that your emails are even being opened and not just simply destined for trash bins as soon as you hit send? And, even if you had this information, what can you do with it to create the necessary change? Read more