26 Superpower Tactics for Rapid-Fire List Building

Be sure you have a squeeze page

A squeeze page is one of the most versatile tools in Internet marketing today. It can be integrated into your web site, or it can stand alone as a fully functional one-page site. A squeeze page is simply an e-mail converter: It offers an enticing free product, such as a special report or eCourse, in exchange for the visitor’s e-mail address and permission to follow up. Your squeeze page must do two things:

1. Capture e-mails, and
2. Automatically send a sign-up confirmation and follow-up e-mails.

The key to a successful squeeze page is knowledge of your target market: What will it take to entice your visitors to opt in?

This squeeze page offers two free gifts in exchange for the visitor’s e-mail address: a free
eBook and a free 21-part eCourse.

You only have one opportunity to convince visitors to enter their contact information. It’s vital to
give visitors a compelling reason to opt-in.

There are many places on the Worldwide Web to get good auto-responder programs for following up on your new leads. Aweber is a popular program that makes it easy to keep in touch with prospects and customers.

Research shows that it can take as many as seven or more follow-up e-mail messages to convince people to buy your product or service. That’s why it’s so important to have an automated follow-up program built into your squeeze page.

Offer a free e-consultation on your squeeze page

The offer of a free e-consultation or mini-course is a great way to entice visitors to opt in. People love to buy packaged learning. The offer of a free mini-course is one of the most effective tactics for convincing visitors to leave their contact information.

When you have a new lead in your database, the most effective tool for follow-up is an auto-
responder course that’s automatically programmed to be sent to your leads.

Most people don’t have time to take full advantage of all the free offers they sign up for on the Web. Even if your initial offer of a great free product entices visitors to opt in, they may never actually take the time to read it. And if they don’t read it, they won’t remember you.

That’s why it’s vital to follow up with auto-responder e-mails. When you research your target market and know what your customers need and want, you are in a position to take full advantage of auto-responder programs.

Some marketers follow up immediately with a series of seven daily e-mail messages to keep pushing the customer’s hot buttons. Others prefer to send an immediate confirmation of sign-up, and then program the first follow-up e-mail for one week after sign-up.

Your follow-up e-mails are an ideal tool for building your brand. Sharing your knowledge and expertise with prospects is the best way to build trust and establish yourself as an online expert. Offer a series of brief tips in your follow-up e-mails to keep your business, product, or service in the minds of your potential customers.

Always include a clear call to action in your follow-up e-mails. Your resource box is the ideal place for reinforcing your brand and including a call to action. Your resource box is also the best place to embed a link to your sales page. That way your prospects are only a click away from completing the sales cycle.

Cross-promote through joint venture e-mail campaigns

Successful Internet marketers know how to find ideal joint venture partners for cross-promoting each other. Look for an established company or Internet marketer who sells to a niche market that would be interested in buying what you sell.

When trusted experts and service professionals refer you to their community of buyers, you gain instant credibility in the minds of loyal customers. And associating your business with a successful company or service professional is one of the best ways to establish credibility with your own prospects.

A joint venture e-mail campaign is a very effective viral marketing tactic. Always be sure to include a “Tell-A-Friend” tool in your cross promotions. And make sure you have great information products to show potential joint venture partners.  Read More >>>