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7 Keys To AutoResponder Success

The simple act of adding AutoResponders to your overall marketing and web strategy is one of the best ways to boost online sales.

As an online marketer, you realize that building and managing a targeted list of prospects for your offer is the life-blood of your business. By adding AutoResponders to your online marketing strategy, you will be able to develop a loyal following of contacts that you can market to over and over again.

Here are some keys to making sure you get the most out of your AutoResponder campaigns:

• Be sure to add subscription forms to your websites. This helps you capture valuable information from site visitors that otherwise might leave your site without taking the desired action.
• Offer something of value to your subscribers in exchange for them giving you their contact information. This can be a free report, a free download, a coupon, or discount.
• Backup your subscriber lists regularly. The last thing you need is to lose your list of prospects! This list is your gold mine. Protect it.
• Personalize your messages by inserting your prospects' name, email, and other relevant information you have collected from them.
• Target your email marketing list even further by collecting more detailed information such as their phone number, address, etc. Add custom fields to your subscription forms to fine-tune your targeting even further.
• Focus your advertising on directing prospects to your capture pages or your website that has a subscription form. By focusing on lead generation, you can then follow up with your prospect lists over and over again. This will dramatically increase your success rate.
• Manage your prospects responsibly. By sending relevant offers and building credibility with your subscribers, you can reasonably expect your subscribers to stay with you longer. Some of my sales have come from subscribers that had been receiving my messages for more than two years!

By following these guidelines, you can help assure yourself of success when using AutoResponders.

The value of a targeted and well-managed email marketing list cannot be overstated. Successful online marketers realize that their profits truly are in the list. This is why you see so many online marketers adopting AutoResponders and list building techniques to build their businesses.

Guide To Creating Sales Funnel with TrafficWave.net

You have started your business and you are very excited. Maybe you’re just getting ready to launch a new marketing campaign for your existing business. You keep hearing about these amazing success stories about folks who have figured out how to make money online. You see their articles. You see the pictures. Maybe you even personally know someone who is making money online.

So you make the decision to get started. You pick or start a company with a product or service you can get excited about. The pay plan description is keeping you awake at night. You are going to make SO MUCH MONEY! From what you can see, it seems like folks are just popping up web sites all over the place and the money simply comes rolling in.

But the money didn’t just come rolling in. Your bank account is still hurting and you aren’t rich yet. Your web site looks just like those other web sites you see making money. Your product is just like the products begin promoted by the other top earners in the same company you’re with. But your results aren’t the same as theirs.

What Are You Missing?

Online Marketing is more than just throwing up a web site. “If you build it, they will come.” makes a great line in a movie but, as we have all experienced, it doesn’t seem to work that way in the business world.

This article is designed to help you understand the importance of understanding and creating a sales funnel. The key, for me, is to create the sales funnel in reverse. Your goal is to get sales. You want people using your products or services and you want to build a team of people that want to build the business with you.

Step 4: Get a Web Site.

This may be a simple replicated site that is put together by the company you are working with. For maximum impact, I highly recommend your own blog so that you can control your message, your branding, and build your own credibility. Another option is to create a simple capture page that is linked to an autoresponder campaign. This brings me to the next step:

Step 3: Get an AutoResponder.

Your AutoResponder is a powerful tool. With your AutoResponder, you can create sales letters that explain your offer, demonstrate the value you bring, help you build rapport, and establish credibility in your industry. I highly recommend you get connected to an AutoResponder service and create your sales letters.

Step 2: Get Subscribers.

You have a web site. You have sales letters. Now, the key is to get subscribers in to your AutoResponder campaign so that you have people to send your sales letters to. The key is to make it easy for people to join your list when they get to your blog, site, or capture page. Your AutoResponder service should make it very easy for you to get the code to add a subscription form to your blog or web site. You should also be able to quickly create a capture page you can begin promoting.

Step 1: Get People To Your Web Site

NOW we get to the part where you start driving traffic to your web site, blog, capture page, etc… How many ways are there to drive traffic to your web site?

Read more >>>

28 Ways To Build Permission-Based Email Lists

28 Ways To Build Permission-Based Email Lists

1. Feature a Sign-Up Form on Each Page of Your Site – Be sure to remember this basic concept. Sign-up opportunities should be ubiquitous throughout your site.

2. Promote Benefits on the Sign-Up Page – Enhance subscription value with sample emails, testimonials and strong call to action copy.

3. Offer Opt-In Incentives – Incentives like white papers, discounts and special reports significantly increase conversion rates.

4. Optimize Your Site for Search Engine Placement – Optimize current and archived newsletters for search engines to increase traffic and subscriptions.

5. Pay for Search Engine Services and Promote Your Email on the Landing Page – If you pay for search services like Google AdWords be sure to include email subscription information on the landing page.

6. Add Opt-in Check Boxes on Demo Requests, White Papers and Registration Forms – Well-executed forms and pages may improve conversion rates by 50 percent or more.

7. Include “Send to a Friend” Options – Generate new subscribers with minimal effort if bundled with promotional campaigns.

8. Use Direct Mail and Catalogs – Encourage email subscriptions on all print ads.

9. Direct Employees to Include Messages and Links in Email Signature Lines – Add “Subscribe to the Company X Email Newsletter” to employee email signatures.

10. Direct Call Center and Sales Employees to Obtain Permission and Capture Email Addresses Over the Phone – Instruct call center and sales staff to ask customers and prospects if they’d like to receive newsletters or promotional email.

11. Send Post Cards to Customers Encouraging Them to Subscribe to Email – If you have postal contact information for customers but not email addresses, send a post card with opt-in sign-up offer and URL.

12. Hand Out Sign-Up Forms at Public Speaking Engagements and Seminars – Promote your newsletter in presentations and handouts.

13. Implement Rented List Campaigns and Subscriptions – Promote your company in email campaigns and landing pages when you rent email lists.

14. Promote Sign-Ups in Confirmation/Transaction Emails – Add messages and links to opt-in pages of all confirmation and transaction emails.

15. Include Opt-in Line on Credit Card Receipts – Not an obvious method, but may be quite effective.

16. Add Opt-in Message to Warranty and Product Registration Cards.

17. Add Sign-Up Message to Invoices.

18. Display Opt-in Forms at the Cash Register – An approach used by restaurants and retailers to advertise weekday discounts, catering services etc.

19. Promote Your Email/Newsletter in Articles and Article Attribution – Include a reference and link to your newsletter after the byline on articles in trade and consumer publications.

20. Include Opt-in Message and Check Boxes on Shopping Cart Pages – Remember to ask for email format and product/information preferences.

21. Promote Your Email/Newsletter in Other Company Publications – Promote online newsletters in print newsletters, magazines and brochures. Add “Sign up for our monthly newsletter at www.companyX.com/subscribe.html” after “Visit www.companyX.com for more information.”

22. Include Newsletter Subscriptions in Trade Show Lead Generation Forms – Obtain permission to send your monthly newsletter to booth visitors.

23. Promote Your Newsletter/Promotional Emails in Industry Directories and Sites.

24. Distribute Press Releases Based on Newsletter Articles – Newsletters with topical articles may warrant a press release. Make sure the press release includes links and information on how to subscribe.

25. Include Information and a Link to Your Newsletter in Press Releases – A good option for smaller companies. Include your company newsletter and other resources in press release copy.

26. Include Opt-in Information on Customer Satisfaction Surveys – Ask permission to communicate valuable information via email newsletters and promotions.

27. Include Opt-in Forms in Product Shipping Boxes – Advertise email promotions on packing slips and direct mail cards with links to your site. Many retailers and catalogers also include promotional offers from non-competing companies.

28. Employ a Reputable Email List Service – List services obtain email addresses and permission to email existing customers. Be sure you obtain permission before – or as part of – the first email you send.

TrafficWave.net 

How to Get Higher Email Opens By Split Testing Subject Lines

Are your email open rates struggling? You might be making mistakes you don’t even know you’re making. You can find out with a split test.

Last week, we explained the power of a good split test and showed how it can be done with sign up forms and lightboxes. But split tests don’t end once your list has taken shape. You can also test different elements of your emails to see what makes for more successful emails.

One of the easiest things to test is your subject line. Subject lines are crucial because they are the very first thing people see in their inbox. If it doesn’t intrigue them, it could also be the last thing they see of that email.
What are people testing?
Consistency

ClickZ, a marketing blog, did a test (and a retest) of a consistent subject line for a newsletter vs. a subject that indicated the topic of that edition of the newsletter. The consistent subject was “Subscriber Newsletter,” and the test ensured that the key theme of the newsletter was in the first 25 characters (ie “Prime Real Estate”).

Despite common advice that a consistent subject line helps open rates, ClickZ found the opposite: ( Read More )