Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their 'goldmine' because it can generate much of their sales revenue. If you've built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you've completed the first step and are on your way. Now it's time to 'mine' for gold!
Below you'll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.

2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn't look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.

3. Add subscription forms to your social media pages. Make sure that you don't waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!

4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. You can always survey them once they're customers! We do recommend that you provide a link to your Privacy Policy however.

5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don't have one, put the words 'privacy policy generator' into a search engine and you should be able to find a suitable form to use.)

6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it's something they'd be interested in.

7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.

8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out 'goodies' throughout the year, your subscribers will feel truly appreciated − and that's good for business!

9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they'll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to 'pass it on'.

10. Let others reprint your newsletter as long as the content is not modified. If you're happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you'll get new subscribers, and more traffic and links pointing to your site.

11. Include a 'Sign Up' button in your newsletter. If you're using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!

12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!

13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more 'believable' and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don't use 'Bob K, FL'). Add a note inviting others to participate. After all, it's free publicity!

14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.

15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

By : Getresponse Autoresponder

Marketing With An Autoresponder

Marketing With An Autoresponder
Submitted by: Tim Lind

Advertise, advertise and advertise.You can never do too much advertising on the internet. It is absolutely essential so you can make money with affiliate programs and services.

One way to get exposure for your products or services is to have your own website, and then drive as much traffic as you can to this website. An effective way of promoting your website is by marketing with an auto responder.

Create an opt-in list with your own newsletter where you send out useful marketing tips and techniques periodically to your subscribers, once or twice a week. And at the same time you will market your own affiliate products or services. Researches have shown that it takes a minimum of seven emails to a person, before the person responds to an offer. Your email campaign should be at least seven emails, preferably more.

A good way is to write a special e-Course, which can be sent out by auto responder, and special reports that are in PDF-format. Do not send out just anything, what you send to your list must
be of high quality. It must be useful information, and it must provide a solution to a problem. You will gain respect from your readers, and become an authority in your niche. When your subscribers trust you, you will see sales coming in.

Write the e-Course or report “all-in-a-go”, and chop it into lessons that you send out with the auto responder. Your readers will get the solution to their problems, and you will get several opportunities to market your products or services. It´s a win-win situation.

Make the reading as easy as possible for the subscriber by keeping the text to 60 characters per line. If there are more than 60 characters per line, it will be hard to read, and the reader might get frustrated. The e-Course or report does not have to be very long. It just needs to be long enough to give good information, and be a “teaser” for your affiliate products.

The service or affiliate product will be the solution to the problem. Also, avoid giving too many choices. Links to two good websites will be enough. E-courses provide an excellent advertisement opportunity if they are used correctly. Your job will be to find a good balance between providing enough valuable information and the advertisements for your affiliate product.You will also be providing your readers with the learning materials they need to be successful.

How to get a good opt-in list?

You have probably heard that the money is in the list, and that´s very true. You must have a list to be able to earn really big money online. There are several ways of getting a responsive list, and here is one way that is free, and that is really effective. You can also buy leads from different companies, but use only a company with good reputation. There is always the risk of getting accused of spamming.Therefore, you should only use so called opt-in leads in your marketing. Opt-in means simply that the prospect has opted to receive email from you.

Create a lead capture page, to capture the visitors e-mail address and name. Advertise in traffic exchanges and in other free places that accept advertising online, put a link to your opt-in page in your email signature, and people will see it when you post in marketing forums.There are many other ways you can market your opt-in site. For information on how to create a good opt-in page, the best thing to do is to visit your favorite search engine, and search for opt-in pages.




About the Author:
Tom Lindstrom is the editor of The Home Business Archive. Start earning a nice income from home within the next 24 hours, Visit our website for more information!
Visit: http://www.tlmarketing.net/pips